SUCCESS STORY

SEPHORA

Plugging into an in-house creative team for maximum efficiency

SERVICES

Account mgmt

challenge

Sephora required a creative-operations overhaul to streamline feedback loops, simplify the approval process, and enhance efficiency.

SOLUTION

View Imaging developed a custom workflow that optimized the creative department, expanded capacity, and enhanced quality assurance.

challenge

Sephora desired a partner deeply rooted in luxury to deliver quality work that safeguards their premium-brand identity in a digital landscape.

SOLUTION

Due to View Imaging’s industry experience, Sephora’s in-house team quickly gained confidence in the quality of work, allowing Sephora’s in-house teams to focus on business-critical needs and strategic priorities.

challenge

Sephora needed a production partner who could be more agile, timely, and cost-effective with weekly brand launches, digital campaigns, and social content.

SOLUTION

View Imaging implemented a scalable production pipeline that could fulfill Sephora’s creative needs, new initiatives, and pivots, while being mindful of and staying within budget.

SEPHORA PARTNERSHIP
AT A GLANCE

DEPENDABLE

99.6%

On-Time
Delivery Rate

consistent

99%

Accuracy to Sephora Style Guide Across All Pillars and Programs

reliable

Partnership Years
and Counting

Flexible

20,000+

Number of Individual Asset Requests Carried Out by View Imaging per Year

SCALABLE

+44%

Agile Increase in Asset Deliverable Counts within a Single Quarter

I couldn’t more highly recommend the View Imaging team. . . they [are] truly partners to us, not only ensuring all of the deliverables and projects [are] delivered on time, but also asking thoughtful questions about our creative requests and design needs to ensure *we* [are] thinking through every aspect of the creative. The communication and care the producers and designers [bring] to the work [are] exceptional.

HILLARY PETEE

Digital Production Manager, SEPHORA

Again, thanks so much for your partnership with this last-minute pivot.

Sephora Project Manager

...Several changes were made that I missed. You and your team somehow read between the lines and delivered fabulous work... I can’t apologize/thank you enough.

Sephora Senior Writer

Team loved all the options.

Sephora Project Manager

Thank you for your eagle eyes!

Sephora Project Manager

Looks great! Love the headline and the copy.

Sephora Senior Writer

...Quality is amazing, and they allow us to instantly expand our capacity...

Sephora Associate Director of Business Operations/Business Affairs