Laneige needed a production partner to bring their campaign vision to life—from preproduction operations and casting talent to retouching and delivering site-ready assets.
View Imaging worked in tandem with Laneige’s in-house team, locking in a production schedule, aligning on model direction and usage needs, and creating a detailed shot list for maximum on-set efficiency.
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As a Korean brand, Laneige was struggling to find models who reflected the breadth of their broad global audience.
The View Imaging team hosted a live casting in LA to ensure diversity, on-camera energy, movement, and complexion were a fit.
In order to meet retailer due dates, Laneige’s timeline was condensed—they required a partner that could not only produce high-quality assets, but also execute within a limited time frame.
View Imaging maximized Laneige’s creative investment by coordinating pre- and postproduction teams and streamlining workflows with an on-set retoucher.
AT A GLANCE
Preproduction
Launched
Having worked with many creative agencies, I know that it's not easy to achieve this kind of synergy, and this project was a fantastic collaboration between the brand and its partners.
sephora
coty
LANEIGE
for love & lemons
GERBER
microsoft
primary
acosta
